Influencer Content
I built a team of YouTube “influencers” creating developer content and brainstormed ways to work with them to create more relevant tutorials and distribute it to their pre-existing subscribers.
This led to working with Free Code Camp on some big videos that reached ~1M+ viewers and a number of other small to mid size channels where we were able to reach 10-200k developers at a time. I’ve shared some examples of these videos at the link below:
Many of these top ranking YouTube videos will show up embedded on the main Google search page, further increasing reach.
Links
https://www.youtube.com/watch?v=erka8USiBgM&ab_channel=freeCodeCamp.org
https://www.youtube.com/watch?v=skq7E2xS1Bo&ab_channel=freeCodeCamp.org
https://www.youtube.com/watch?v=ChTGbmR2NeM&ab_channel=freeCodeCamp.org
https://www.youtube.com/watch?v=WuyKxdLcw3w&ab_channel=TechWithTim
https://www.youtube.com/watch?v=DOIPzJQmjfE&ab_channel=TechWithTim
https://www.youtube.com/watch?v=dve1hXZ6Q08&ab_channel=BeABetterDev